The
United Kingdom has announces pilot scheme starting in October, designed
to help parents protect their kids from inappropriate content. Now
online music videos will be rated by an age classification within the
frameworks of the pilot scheme by YouTube, Vevo and the UK Board of Film
Classification.
David Cameron warned of the dangers of allowing the worldwide web to become a “lawless space”, saying that the rules for online videos should correspond to content bought offline. The voluntary pilot is expected to run for 3 months from October and will cover the major music labels in the United Kingdom: Sony, Universal and Warner Music.
Apparently, the music videos will go through the same classification system as movies and other video content. As for music videos sold or distributed in any kind of physical form (CDs), which deemed to include 12-rated-plus content, they will also have to go through the same age-classification process. As a result, the music labels will have to submit such music videos for classification.
David Cameron explained that the Internet should not be exempt from the rules of society. He even admitted that he has stopped his children from watching some content on the Internet. A representative for the British Phonographic Industry claimed they agree with the government that too much music videos are now being released on the Internet via various streaming sites like YouTube and Vevo. This is why it is believed to be important to make such content available to the public “in a responsible way”, which is sensitive to the needs and concerns of the parents, for example.
If the experiment proves successful, a key next step would be for the British government to call on digital service providers to use filters linked to those age ratings and providing families with the ability to block video content considered inappropriate for children viewing.
David Cameron warned of the dangers of allowing the worldwide web to become a “lawless space”, saying that the rules for online videos should correspond to content bought offline. The voluntary pilot is expected to run for 3 months from October and will cover the major music labels in the United Kingdom: Sony, Universal and Warner Music.
Apparently, the music videos will go through the same classification system as movies and other video content. As for music videos sold or distributed in any kind of physical form (CDs), which deemed to include 12-rated-plus content, they will also have to go through the same age-classification process. As a result, the music labels will have to submit such music videos for classification.
David Cameron explained that the Internet should not be exempt from the rules of society. He even admitted that he has stopped his children from watching some content on the Internet. A representative for the British Phonographic Industry claimed they agree with the government that too much music videos are now being released on the Internet via various streaming sites like YouTube and Vevo. This is why it is believed to be important to make such content available to the public “in a responsible way”, which is sensitive to the needs and concerns of the parents, for example.
If the experiment proves successful, a key next step would be for the British government to call on digital service providers to use filters linked to those age ratings and providing families with the ability to block video content considered inappropriate for children viewing.
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